ABSi News
PRESS- Window & Door Magazine Aug 2015. ABSi Recognized by Window & Door Magazine Livin' the Dream
- Details
- Published: Monday, 31 August 2015 17:14
Livin' the Dream|The Dream Showroom
-August 8, 2015 FEATURE ARTICLE | Sales & Marketing
"IN THE LAST ISSUE of Window & Door magazine, we took readers on a tour of some of the most impressive showrooms across the country to get excited and inspired for the Dream Showroom—a 4,400-square-foot pavilion at Window & Door Dealer Days at GlassBuild America that will feature residential windows and doors from the industry’s leading suppliers. Our exploration continues this month with a few snapshots from additional retail spaces that show how more and more dealers are truly livin’ the dream.
" The scale of products on display, the art deco flavor, and wide-open ambience are just a few of the facets of Associated Building Supply Inc.’s 10 California showrooms. But what is truly unique is the company’s open-door policy. ABSi showrooms are accessible via key code by ABSi vendor partners, architects, builders, and designers."We strive to always be present, but there are situations where timing and privacy may play a significant role in the sales process,” explains Scott Thurber. This particular photo was taken at the ABSi Torrance Showroom featuring a 12' wide X 9" tall LaCantina Door. At this Showroom you'll find an array of over sized wood, aluminum, and steel doors systems. All door systems are 9' tall! The Wish List | The Dream Showroom
Q: If money were no object, what are the top three things you would incorporate into your showroom?
A: Technology
Number one on the list for Associated Building Supply Inc.: multiple LCD TVs. “As many as five to ten,” he says, “With a continuous loop featuring specific jobsites & product photography of ABSi commercial and residential window & door projects.” He’d also incorporate an area with LCD screens showing ABSi testimonial and YouTube videos featuring customers.
“We’d loop all ABSi customer video testimonials complimented by framed testimonials on the showroom walls.” Thurber also added he would like to have a separate installation area that would Feature Installation Best Practices, services, and products with mock ups of different applications using a variety of product substrates.” Shown here is a photo of the ABSi Costa Mesa Showroom Conference area with LCD TV used for presentations.