Q: If money were no object, what are the top three things you would incorporate into your showroom?
A: Technology and Room to get creative
Number one on the list for Scott Thurber, Associated Building Supply Inc.: multiple LCD TVs. “As many as five to ten,” he says, “Looping project and product specific photography of ABSi projects.” He’d also incorporate an area with LCD screens showing ABSi testimonial YouTube videos from customers. “We’d loop all of ABSi testimonials with framed testimonials on a wall.” Thurber also added he too, would like to have a separate installation room that could “Illustrate and install best practices, photography, services, and products with mock ups of different applications using a variety of product substrates.”