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ABSi News

PRESS - Jan 2017 ABSi at Glass Build America

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Five Keys to a Great Showroom

5 Keys To Great ShowroomABSi invited to speak at Glass Build America by Window & Door magazine. 

For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer. During the Window & Door Dealer Days Keynote Panel Discussion, Oct. 19-20, held during GlassBuild America 2016, four Window & Door Dealer of the Year award winners shared their best practices for creating a showroom that makes the sale.

This article offers five key takeaways from the discussion on how to create a dream showroom. (Editor’s Note: Thanks to Cori Brown, Franklin Window & Door; Rick Locke, Windows, Doors & More; Scott Thurber, Associated Building Supply Inc.; and Jeff Wilcox, Glass Concepts, for serving as the panelists. Thanks to all Window & Door Dealer Days attendees for participating in the discussion.

Associated Building Supply does not include any vendor logos throughout its showrooms; instead, the only visible logo is the company’s own. This way, salespeople can guide the customer to the product that fits their needs, rather than the client automatically gravitating toward a recognized brand name. Read full article.

Happy Clients & Vendors

Testimonial - Joseph F. Gorney Architect

I am writing this email to comment on ABSi Sales Consultant Allen Musser’s professionalism. Allen has worked with an important client of mine over the past two years and his involvement has been outstanding. From the initial meeting at the showroom with the client (on a Saturday when they were normally closed) through the intricacies of ordering, his participation in the delivery, and follow up on site with dealing with missing parts or issues with the manufacturer, Allen has been there helping. Unfortunately, we have has some issues with the Western Window product. Allen has been at every meeting and involved with all aspects of the evaluation and repair. He was even working with the technicians from Western during the repairs. I have never, in almost 30 years as an Architect and years in the construction field before that, worked with a better salesperson in any area of construction.

Joseph F. Gorny
Architect
Gorny & Associates Architecture
1375 Locust Street, Suite 205
Walnut Creek, CA 94596
Office 925.939.0183

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