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PRESS - Jan 2017 ABSi at Glass Build America

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Five Keys to a Great Showroom

5 Keys To Great ShowroomABSi invited to speak at Glass Build America by Window & Door magazine. 

For window and door dealers, the showroom—its location, layout, design and usefulness—is key to every sale. And, central to any great showroom is its appeal to the customer. During the Window & Door Dealer Days Keynote Panel Discussion, Oct. 19-20, held during GlassBuild America 2016, four Window & Door Dealer of the Year award winners shared their best practices for creating a showroom that makes the sale.

This article offers five key takeaways from the discussion on how to create a dream showroom. (Editor’s Note: Thanks to Cori Brown, Franklin Window & Door; Rick Locke, Windows, Doors & More; Scott Thurber, Associated Building Supply Inc.; and Jeff Wilcox, Glass Concepts, for serving as the panelists. Thanks to all Window & Door Dealer Days attendees for participating in the discussion.

Associated Building Supply does not include any vendor logos throughout its showrooms; instead, the only visible logo is the company’s own. This way, salespeople can guide the customer to the product that fits their needs, rather than the client automatically gravitating toward a recognized brand name. Read full article.

ABSi News

Happy Clients & Vendors

Testimonial Scott Leech

“The team ABSi has assembled is among the most knowledgeable and professional in the business. They have the foresight and skill to tackle some the most complex projects that our company has been asked to fabricate. At Western we try hard to form strong partnerships with great companies, Associated Building Supply is at the top of that list and with them leading the way on your project you will absolutely be pleased with the results.”

Scott Leech  Vice President     Western Window Systems

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