In February, Associated Building Supply, Inc., was named one of DWM’s fastest-growing dealers, having seen sales revenue grow more than 40 percent each year for the past three years and that’s because ABSi knows big sliding doors! In 2014, ABSi was Western Window Systems largest volume specialty dealer in the US., Euroline Steel Windows & Doors’ top volume dealer in the US., and Jeld-WEN’s largest volume specialty dealer in California.
The beauty for the Window & Door Dealer is the ability to blend margins up by inserting specialty sliding doors systems into standard window and door packages. "A veteran sales rep is laser focused on earnings and uses this strategy as a tool to increase commissions and margin bonuses," says Scott Thurber, Vice President of Associated Building Supply, Inc. This high end sliding door product segment has not yet been commoditized in the marketplace primarily due to its installation and application complexities. To sell successfully with no call backs requires a higher sales skill set which includes rough opening layout, post job walks, and structural engineering. When a sales rep can flawlessly perform these value added services builders will happily pay more for the product.
Click HERE to read the full article in DWM Magazine.